North's five channels were carefully chosen to organize email around your life. Separate spaces allow you to focus on what matters in the moment.
A personal email app designed for taking it easy.
Built on Gmail and private by design.
Our team can't read your emails.
Nothing is sent to AI services.
Delete the app and we're gone.
Email apps want us to triage faster and search harder. No sleep ‘til zero. It’s exhausting. That’s why we built North.
North sorts everything into place. Easy to find when you need it and out of the way when you don’t.
Email apps want us to triage faster and search harder. No sleep ‘til zero. It’s exhausting. That’s why we built North. North sorts everything into place. Easy to find when you need it and out of the way when you don’t.
Channels designed
for life’s moments.
The day starts slowly. Newsletters have their own home, presented visually and free from distraction.
Resisting a moment of responsibility. Updates keep you on top of life’s admin and the services you use.
Lunch with Ella at her hotel. Conversations cluster all the messages from friends, family, schools, job offers, and anyone else.
What to wear tonight. Shopping shows the latest collections from your favorite brands.
A package arrives home. Orders are grouped together and display their delivery status. No need to open or manage a single email.
Taxi to dinner. Receipts help you dig up emails later, or discover subscriptions you may want to cancel.
Heading into the concert. Plans put every event and reservation in front of you. Ready when you need them without the need to search.
North's five channels were carefully chosen to organize email around your life. Separate spaces allow you to focus on what matters in the moment.
Newsletters
The day starts slowly. Newsletters have their own home, presented visually and free from distraction.
Resisting a moment of responsibility. Updates keep you on top of life’s admin and the services you use.
Conversations
Lunch with Ella at her hotel. Conversations cluster all the messages from friends, family, schools, job offers, and anyone else.
What to wear tonight. Shopping shows the latest collections from your favorite brands.
Orders
A package arrives home. Orders are grouped together and display their delivery status. No need to open or manage a single email.
Receipts
Taxi to dinner. Receipts help you dig up emails later, or discover subscriptions you may want to cancel.
Plans
Heading into the concert. Plans put every event and reservation in front of you. Ready when you need them without the need to search.
Easy-going email
( 01 )
Email in your own time
Check your email when the time feels right, not because it feels required. Unlike other apps, North keeps things sorted and ready for your return.
( 02 )
Make sense of it all
Your inbox shouldn’t feel overwhelming. North is organized, and organized things are easier to understand. Just ask Marie Kondo.
( 03 )
Keeps you on track
Ever open your email for one thing and get lost in everything else? North keeps you focused on the moment and pointed in the right direction.
( 04 )
Designed for doing less
You’ve swiped tens of thousands of emails in your life. While we can’t give you that time back, North is designed so you do less of the things you shouldn’t need to do.
Get early access. Support small business.
Get early access.Support small biz. business.
Get early access.Support small business.
Nice words we didn't force people to say (maybe)
“I can really feel the benefits now. It’s streamlined, organised and pleasant to use. And when I’m reading/checking each category, I don’t get distracted by unrelated emails.”
“North helps me focus on what’s really important in my ocean of email. I can respond to actual people easily and find receipts quickly when I need them too. ”
“The app puts things in the right place so I don’t get as much spam, promotional or social emails. It feels good not getting all those unnecessary emails!
“North takes the stress out of email for me. It’s simple, and the smart organization makes it easy to find what I need. My favorite part is having all my newsletters in one tab, so I’m not digging through my inbox.”
14
A few more features
Conversations
All threads and files from a sender, together in one place.
Purchases
Delivery updates at a glance and easy-to-find receipts.
Plans (soon)
Everything that's going on, conveniently placed on a calendar.
Newsletters
A home for your favorite writers and most-loved brands.
Updates
Notifications from the products and services you use every day.
Search (soon)
Filter by channel to find it fast, without wading through the junk.
Sorting
Control where each sender's mail goes, just once or always.
Delivery status
Follow packages to your door without opening a single email.
Unsubscribe
Unsubscribe and delete unwanted emails in a tap (or two).
Quick-reply
Respond to emails just like your favorite messaging app.
Share
Send newsletters to iMessage or anywhere you share.
Color themes
Designed in our studio and in collaboration with our friends.
Dark mode
Available for every theme. Plus an even darker dark mode.
Conversations
All threads and files from a sender, together in one place.
Purchases
Delivery updates at a glance and easy-to-find receipts.
Plans (soon)
Everything that's going on, conveniently placed on a calendar.
Newsletters
A home for your favorite writers and most-loved brands.
Updates
Notifications from the products and services you use every day.
Search (soon)
Filter by channel to find it fast, without wading through the junk.
Sorting
Control where each sender's mail goes, just once or always.
Delivery status
Follow packages to your door without opening a single email.
Unsubscribe
Unsubscribe and delete unwanted emails in a tap (or two).
Quick-reply
Respond to emails just like your favorite messaging app.
Share
Send newsletters to iMessage or anywhere you share.
Color themes
Designed in our studio and in collaboration with our friends.
Dark mode
Available for every theme. Plus an even darker dark mode.
Email doesn’t need to be work. North is for life.
FAQ
We're Adam and Barton. We run a product studio in NYC called Handheld Projects. We spend our days building slow products for easy living, with a focus on great ideas that have eroded over time.
Nope! Email is too sensitive and important to put all of our trust in robots. We've spent two years building North with generous help from others. Our team is very senior, clocking up decades of experience at companies like Apple, Meta, Spotify and GitHub.
Our company doesn't have access to your emails. North is built using Google's own services. You can think of North like a remote control for your Gmail account. The app on your phone securily connects to Gmail's "API" to download mail, mark an email as unread, or search for something. Unlike many email apps, we don't store a copy of your mail in the cloud and we don't send it to any third-party service for AI processing. Everything happens between your phone and Gmail, just like the official Gmail app. This is all by design to keep your emails private and secure. Every year, Google reviews our app to certify us as a trusted developer. We are CASA Tier 2 certified.
Not unless you choose to yourself. North will only delete an email if you press the delete button. All of your email stays securely in Gmail and North just makes a request when you take an action. Our five channels won't reconfigure your inbox either. They simply determine where mail is displayed in North. To save you time and effort, some emails can automatically be marked as read or archived, but you control those options in Settings.
Enter your email address above and fill out the survey to be added to our waitlist, or choose a paid tier for immediate access. We recommend using your personal email account to get the most out of North. You'll need a Gmail account and an iPhone running iOS26. North only works with English-language emails.
During our early-access period, North is available for free. We also offer paid tiers which give you further access and perks. We're still working out pricing for our App Store release. Offering North as a premium, paid product allows us to support customers for years to come. We are a small business who are not beholden to the whims of venture capitalists.
